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About Private White

Established in 1853, Private White V.C. proudly resides in Manchester, often referred to as ‘Cottonopolis’ in the 19th century. With a legacy of outfitting royalty, world leaders, rock stars, and heroes, the company’s commitment to quality remains unwavering. From supplying trench coats during World War I to volunteering as a medical-grade garment manufacturer during the COVID-19 pandemic, Private White V.C. embodies resilience and craftsmanship. Housed in the same historic building along the River Irwell for over 150 years, their dedication to handcrafted excellence and locally sourced materials continues, preserving both their founder’s legacy and Manchester’s industrial heritage.

This marks the third iteration of our comprehensive store redesign project for Private White, a testament to our enduring partnership. We were entrusted with the intricate mock-ups for every page of the store, thoughtfully crafted by a highly skilled UK-based design agency.

Over the course of several months, we meticulously transformed these designs into a fully realized digital storefront. Undertaking such projects requires harmonizing various professional domains, orchestrating a symphony of talents ranging from seasoned developers to quality assurance experts.

The complexity of this redesign demanded painstaking attention to detail and a deep commitment to excellence. Our journey with Private White commenced from the very inception of their Shopify presence, and over the years, we’ve steadfastly maintained the highest standards of service and innovation.

This latest redesign exemplifies our dedication to continually elevating their digital retail experience, and we take immense pride in being recognized as Private White’s trusted Shopify experts. Our ongoing collaboration is a testament to our shared commitment to excellence and innovation in the world of e-commerce.

Client's Feedback

Dragon Dose & it’s team are extremely organized it is truly a pleasure to work with them. They recently migrated our Magento store to Shopify. I found them highly skilled & professional when it comes to both design & functionality. Marco does not compromise on anything and finds out of the box solutions for all requests. It has been the best migration experience!

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